Tag Archives: book marketing

From “In Other Words…” Column: by Bradley Babendir, Chicago Review of Books.

“Something I think about frequently is the large amount of factors that lead to a book being covered or not. Most exclusion comes down to how much money there is, in one way or another. If a publisher can afford to get more advanced copies into the hands of more critics, it’s more likely that the book will receive coverage. On the other side, publications that have enough money and space to pay more reviewers will cover more books. Time, as they say, is money also, and I think time is an underrated factor.”

Source: 3 New Books in Translation – Chicago Review of Books

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An Idea for Indie Book Promotion:

Get your book(s) into a library reading program.

Has your local library acquired your book(s) yet?
Where would your work be listed in the Dewey Decimal Classification System?
How can you help your library encourage its patrons to put your book(s) on their reading program lists?

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And the Winner is….

4ca904b6943ff118e9b61d17b0de5640Ali Isaac, author of the Conor Kelly books and other Irish stories, for naming the POD that sells her paperbacks. Now we can order her books directly from her printer, and she will earn more for her work.

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Let’s get selling!

Seriously, Indie Author colleagues, as I posted in my pre-Christmas appeal, if you want my business, you’ll publish on paper*, and you’ll tell me where to find those books. If I’ve put one of your titles on my TBR, I can search and eventually find out if you’ve published via a Print-on-Demand purveyor, but that may take time – and I’m a fast reader, so I like to refresh my inventory as frequently and quickly as my limited budget allows. Why make it difficult (or even impossible) for a potential customer to purchase your product?

Contrary to popular belief, my buying your book from The Major Online Retailer will not improve your discoverability among the millions of publications on offer there. The A-to-Z Retailer is not your friend: it’s an enormous, cold-hearted business that’s only interested in maximizing its bottom line, and it does that by taking a whopping percentage of a book’s retail price as the company’s “discount,” for its profit on the sale (an especially egregious hand-in-the-pocket of those who publish via its subsidiary POD). That means you get a significantly smaller royalty payment.

Coincidentally, after checking out Ali’s POD listing, I found a very interesting-looking book by an author who is a complete unknown to me, and I intend to purchase at least one of his works, too. Because I now know where to purchase his work to ensure that he gets the maximum royalty possible, that author goes to the top of my TBR, too.

Let’s have a little shameless self-promotion here, folks! Reveal below where you’ve hidden your POD paperbacks!

*I have a visual disability that makes it impossible for me to read for pleasure from a screen.

 

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