Tag Archives: selling

Cake Stories.

Shopping for and reading books just got even better! 😉

Chicago Review of Books

Fifteen years ago, at an event promoting her new young adult novel, Hillary Frank smiled for the camera and leaned closer to the other star of the night – a giant cake modeled after the book. The blue-and-black cake looked like a larger-than-life-sized copy of her book, I Can’t Tell You. To a packed house at The Book Cellar, then a fledgling shop in Chicago’s Lincoln Square, Frank talked about her book and then the crowd ate it up.

The author “was floored” when she first saw it. Thus began a decades-long Book Cellar tradition, in which the store’s owner, Suzy Takacs, commissions large, hyper-realistic book cakes to serve during author events one-to-four times a month for over a decade.

“We had cake and wine and it felt like a real book party,” Frank wrote in an email. “Like, I conquered this book so hard that I am literally…

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Filthy Fingerprints.

Do your books have QR Codes?

QR codes are those square-shaped blotches that look like smudged thumbprints. They show up now on thousands of different products, including the bills we receive. I’ve noticed them on the back covers of the new books I’ve bought recently.

Using a QR code generator, you can program one of a number of different kinds of data into the patterned block. QR codes can be an easy way to link readers with your complete backlist, rather than by incorporating endless lists of titles or URLs into your book’s back cover, front matter or back matter. Readers who have a QR code scanner can jump to your catalog or directly to your retail pages, where they can fill their shopping carts with your books and then sign in to complete their purchases.

Free QR code generators are available for download; however, not all generators are created equal: some generate images of lower resolution than others, which affects the code image’s readability.

My mobile phone is not one of the “smart” variety that can read QR codes (although it does have the ability to go online, albeit at an exorbitant rate per minute), and frankly, my vision is too poor to be able to surf the web (for shopping or any other purpose) on such a small screen. But code scanners can be downloaded to regular computers, too.

I’m designing a catalog that will carry the QR codes for the retail pages of all my books, and my future plans are to include a code for a backlist link on my book cover revisions.

Click on the images to link to two sources for QR code generators:

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It’s Your World: Read About It!

Beat the “brave new world” on your own terms, by reading much and reading widely. Buy new, if you can. If you can’t buy new, buy used. If you can’t buy at all, ask your public library to buy the book you want, and then borrow it. Fiction or non-fiction, patronize the providers of written words, and if they’re Indie Author-Publishers, so much the better!

🙂

Brought to you by “The Reading Rain Bird:”

Plover Independent Publishing.

PLOVER Independent Publishing

Choose from Christine Plouvier’s books,
as seen in the right sidebar or the footer of this blog.
Available from Lulu Press and CreateSpace/Amazon.

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